When you think of Africa, you immediately think safari. They have been the mainstay of the country’s tourism for decades. Africa is the continent to encounter wild animals in the untouched wilderness, explore pristine beaches and coastal islands and immerse yourself in ancient traditions.

Africa is a world of its own there are a million reasons to visit Africa and picking just one is impossible. From exploring the Big five in Kenya to fine dining in the city of Cape Town, a luxury holiday to Africa is filled with adventure. Africa offers a network of national parks and game reserves where you can explore the big five, camp out under stars and travel over the salt pans and river deltas. There’s more to this continent than just migrating wild beasts.

There are so many different cultures, developed from each country’s history, and the natural beauty that you can’t believe until you see it. Uncover the history of the indigenous Masai and Swahili tribes, experience gorilla trekking in Uganda or Visit Kenya, one of the top five bird-watching destinations in the world; other popular activities include trekking the glacial ridges of Mt Kenya, ballooning over the Masai Mara and snorkelling at the Marine National Park in Malindi on the Indian Ocean coast.

Visit South Africa a country of contradictions and contrasts. Where else on earth can you see extreme poverty and wealthy living side by side; deserts and rainforests; secluded beaches and awe-inspiring mountains. It is a country that is as colourful and vibrant as it's 30 different cultures.